👋 Hi there!
Senior product designer with over 10 years experience leading design initiatives that bridge user needs and business strategy. Experienced in defining product direction, aligning stakeholders and driving measurable outcomes through data-informed, human centred design.
A solution to payday loans
This is a case study on Advance, a product that helps people manage their cashflow and avoid expensive debt like payday loans and credit card overdrafts. By allowing Employees to access their next payday whenever they want for a flat fee, users can manage their money better and avoid debt when unexpected costs present themselves.
A new take on B2C payments
I was hired by Runa back when they were a gift card company. Tasked with finding predictable new growth, this is a case study of how we developed a new product that not only allowed us to capture more of the market with predictable growth model, but also moved us in the direction of the company’s new mission. To help businesses send value to the people they care about.
Rethinking a loan calculator
Tasked with redesigning the core loan product’s loan calculator to increase the understandability of loan terms.
coming soon…
Workplace insurance
While working for Salary Finance I was contracted out to Legal & General, a leading UK financial services provider, in order to help them build a new workplace insurance product. Although they already had business requirements, this case study outlines how I captured and prioritised user requirements to deliver an MVP solution that worked for L&G as well as their users.
coming soon…
A issue tracker for small product teams
A simplified issue tracker designer for small development teams to keep tack of bugs, tasks & feature requests without having to use a bloated system.
coming soon…
An applicant tracking system
One of the first products I worked on was an applicant tracking system. Working on the branding and visual design as well as the UX & UI.
coming soon…