A bit about me

Hi there! I'm Alex Pour, a passionate and hardworking product designer, with a strong background in visual design, now focusing on data led, user centred product design.

Confident working through the entire design process with a lean, test driven approach, in order to deliver measurable outcomes for the business and user.

Experienced leading projects in a cross-functional and collaborative environment while engaging and working with stakeholders from the wider business such as marketing, compliance, sales, operations etc.

Previously worked for B2B, B2C and also B2B2C companies in fintech, insurtech and ecommerce, working on both responsive web and native.

Some of the places I’ve worked

Part-time Consultancy - Product designer (Oct 2022 - Present)

Runa - Product designer (Sep 2020 - Oct 2022)

Salary Finance - Product designer (Sep 2017 - Sep 2020)

TinyTracker - Product designer (Jul 2016 - Sep 2017)

Growbeam - Product designer (Mar 2015 - Jun 2016)

Topman - UX/Visual designer (Jul 2014 - Jun 2017)

Argos - Contract Visual Designer (May 2014 - Jun 2014)

Some of the things I’ve been doing

Led on 10+ greenfield products.

Working end to end on Web and native iOS/Android/Windows products with developers, PMs and other internal and external stakeholders, to deliver measurable business and user outcomes

With experience in each part of the design process, including Strategy & User Research.

Optimisation.

Delivered measurable results to the business by identifying areas for improvement through User Research. Working in a cross-functional team to come up with, test and implement improvements.

Workshops and Design Sprints.

Used workshops to solve problems quickly and work collaboratively with the wider business as well as a tool to share insights, align on objectives and more.

Mentored and built design teams.

Mentored UX/UI & Product designers, while working on the same project as well as separate projects. Helping them with their work as well as working with them to identify and strengthen areas of inexperience.

Built design teams from scratch, putting in place hiring processes, creating and reviewing design tasks and working with recruiters to make sure we’re hiring the right candidates. 

Introduced design critiques, product demos, 121s etc. to stay aligned and consistent, share insights and experience, critique work and more.

User Research.

Demonstrated to the company the value of user research despite an initial reluctance to spend the time and money doing it. Before putting in place a process that streamlined how we do user research.

Experienced in planning, conducting, analysing and sharing research, in order to highlight new insights, test usability and validate assumptions etc

Created Design Systems.

Created, maintained and rebranded design systems to create a consistent and efficient way of working across products and teams. Going as far as to create UX writing guidelines for consistent ways of speaking to our users.

Some of the things I use

  • Figma

  • InVision

  • Lucidchart

  • Hotjar

  • HTML

  • CSS

  • Google Analytics

  • Google Optimise

  • Adobe Creative Suite

  • G Suite.