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A bit about me

Hi there, I’m Alex! Product designer with 10+ years experience leading design initiatives that bridge user needs and business strategy. Experienced in defining product direction and driving measurable outcomes through data-informed, human centred design.

Some of the places I’ve worked

ASX

Senior Product designer (2025 - Present)

Australian Securities Exchange is a public company that operates Australia's primary securities exchange. I was hired as a senior product designer at the point the company was focussed on designing more efficient processes for key capabilities.

  • Collaborated with Product Lead and engaged stakeholders to define and align on a product vision and strategy for customer platforms

  • Introduced new ways of working, with a focus on business and user metrics over outputs

  • Improved compliance for listed companies

  • Reduced application time for companies to list while also reducing inbound and internal process man hours.

  • Redesigned mobile app to bring in-line with rebrand while also improving accessibility

  • Delivered a v1 of Design System, with a focus on scalability & accessibility

Freelance

Product designer (Oct 2022 - 2024)

In 2022 I moved to Sydney, Australia and while traveling and taking a small career break I freelanced as a product designer for a number of small start ups & 1 man band projects. Working on everything from branding, to discovery and delivery of MVPs.

Runa

Senior Product designer (Sep 2020 - Oct 2022)

Runa is B2B ‘payouts service’ that allows companies to easily send and track gift cards and other digital assets to their staff, customers and partners. I was brought in as a lead product designer tasked with driving growth.

  • Identified a new market to drive growth for the company

  • Identified and validated a value proposition within a new market

  • Delivered a product & product design strategy to deliver growth

  • Delivered designs for an MVP based on validated requirements

  • Built out the design team & upskilled junior designers

Salary Finance

Product designer (Sep 2017 - Sep 2020)

Salary Finance is a Financial Employee Benefit that partners with employers around the world to help their employees become financially healthier. They offer a range of financial products that are linked to the employees salary, from low cost loans and workplace insurance, to early pay and government backed savings accounts.

  • Worked E2E on multiple greenfield products in a cross-functional capacity

  • Data-led approach to optimising existing products to reduce inbound and increasing conversion

  • Emphasised the importance of user research & introduced a cost-effective process to conduct user research effectively

  • Conducted user research using scientific methods and shared the results company wide to inform decision-making

  • Created and maintained a design system to tie in with rebrand

  • Worked across iOS, Android & Web

  • Building out the design team & upskilling junior designers

  • Worked as lead product designer on projects with Apple, Gov.UK & Legal & General

TinyTracker

Product designer (Jul 2016 - Sep 2017)

Worked with a number of small startups to validate and deliver an MVP product. Working on everything from early stage research, to branding & marketing, UI/UX and usability tests.

  • Gathered business & user requirements

  • Delivered greenfield MVP product with validated value propositions

  • Created a logo & brand identity, with marketing assets

  • Created a seamless handover

Growbeam

Product designer (Mar 2015 - Jun 2016)

Worked with a number of small startups to validate and deliver an MVP product. Working on everything from early stage research, to branding & marketing, UI/UX and usability tests.

  • Gathered business & user requirements

  • Delivered greenfield MVP product with validated value propositions

  • Created a logo & brand identity, with marketing assets

  • Created a seamless handover

Topman Topshop

UX/Visual designer (Jul 2014 - Jun 2017)

Topman Topshop is a British fashion company with a huge ecommerce website and hundreds of stores worldwide. I was initially hired as a freelancer to improve certain metrics on their ecommerce website, but was kept on full time.

  • Improved browsing/Search User Experience for Men’s Clothing

  • Increased traffic to Social Media pages

  • Delivered visual assets for online and instore promotions

  • Branding and layout of annual internal lookbook

Argos

Contract Visual Designer (May 2014 - Jun 2014)

Argos is a British retailer that offers a unique shopping experience with its catalogue-based ordering system and fast in-store collection or home delivery. I was hired on a contract basis to help improve the visuals of an in store app that was being developed.

  • Designed assets for their in store iOS app

  • Delivered in store assets to advertise the app

Some of the things I use

  • Figma

  • InVision

  • Lucidchart

  • Hotjar

  • HTML

  • CSS

  • Google Analytics

  • Google Optimise

  • Adobe Creative Suite

  • G Suite.